JR Whisky

Your whisky concierge.

The bottle nobody else can find. A team that can talk whisky with real confidence. An honest view of what's on your back bar or in your collection. One call to someone who has spent 20 years on the inside of Scotch.

Talk to John See the services

What the concierge does

Three services, each available on its own or as an ongoing arrangement.

Rare whisky sourcing

For collectors, private clients and corporate gifting

Tell John what you're looking for and he'll find it. A missing bottle for a collection, a birth year dram, a showpiece for a client or a whole cask with your name on it.

  • Access to rare and limited releases through two decades of industry relationships
  • Single casks and independent bottlings you won't find on a shelf
  • Honest pricing advice, so you pay what a bottle is really worth
  • Private bottlings with your own label and cask selection

Whisky audits

For hotels, bars, golf clubs and private collections

An expert eye on what you already have. John will show you what's working, what's missing and where you're leaving money or reputation on the table.

  • Back bar and whisky list review, range, gaps and duplication
  • Pricing and margin check against the market
  • Collection review with indicative market values
  • A clear written report with practical recommendations

Training

For front of house, bar and concierge teams

Guests ask about whisky because they want a story. John gives your team the knowledge and confidence to tell it, and to sell the better bottle while they do.

  • Regions, production and cask influence, made simple
  • How to recommend, serve and describe a dram
  • Guided tasting of your own range
  • Sessions shaped around your venue and your guests

How it works

  1. A conversationA short call about what you need, with no obligation.
  2. A clear proposalScope, timing and fees set out in writing before anything starts.
  3. The workSourcing, visits, audits or training, handled personally by John.
  4. DeliveredYour bottle, your report or your trained team, with ongoing support if you want it.

Why John

Independent Bottler of the Year at the 2025 Icons of Whisky Scotland awards. Holder of the Diploma in Single Malt Scotch Whisky. Founder of Whisky52, the UK's largest whisky subscription club, and former commercial leader at Whyte & Mackay. Two decades of relationships across distilleries, independent bottlers and the trade.

Talk to John

Every enquiry is handled in confidence. Send a few details and John will reply personally, usually within a day.

Or email directly
hello@jrwhisky.co.uk